Mitsubishi Electric to enter new market sectors
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Mitsubishi Electric has used its annual sales conference to congratulate its major business partners for outperforming the market during the current recession, but also highlighted the need to cross traditional boundaries and enter new markets using the energy saving potential of heat pumps.
Commercial director Donald Daw, told delegates to the BSP (Business Solution Provider) Annual Conference in Daventry that whilst the air conditioning market had dropped 12 per cent over the previous year, Mitsubishi Electric and its major customers had increased market share.
"This has happened during the toughest economic times we've ever seen and our success is due to a combination of the quality of your installations, the developments in energy efficiency of our products and the strength of the relationship we have," he told the audience of over 150 attendees.
The construction industry has been hit especially hard by the recession but the reasons behind the drop in sales of air conditioning is not entirely linked to the current economic turmoil Daw explained, "Our research shows that market growth in single and small splits systems is very dependant on weather patterns for the past two years we have experienced cool summers in the UK and small businesses have no memory of substantial discomfort caused by warm weather a normal summer in 2009 should see a return to growth in the small spits market."
In the larger system and VRF markets, Daw warned that the dramatic impact of the recession on the construction industry will have much longer term implications: "As an industry we have seen double-digit growth in the VRF market for many years and we had started to see this as the norm," he explained.
It was announced that Mitsubishi Electric is developing its technology to put heat pumps into as many heating applications as possible, as heat pumps will be one of the key technologies in helping the country achieve the CO2 emission reduction targets that are required, whilst still allowing users the convenience and comfort they demand. The company is also moving further into the micro generation sector with the launch of Photovoltaic systems and has already established a strong brand in the residential renewables sector with its low carbon, Ecodan air source heat pump.
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